World Hotels - Evening the odds: CRM systems are driving sophisticated loyalty programs at Las Vegas Casinos -- and not just for the high rollers. (Technology).(customer ... An article from: Chief Executive (U.S.)

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Binding: Digital Brand: The Gale Group Format: HTML Label: Chief Executive Publishing Manufacturer: Chief Executive Publishing Number Of Pages: 8 Publication Date: 2002-03-01 Publisher: Chief Executive Publishing Release Date: 2005-07-29 Studio: Chief Executive Publishing
Editorial Reviews: This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on March 1, 2002. The length of the article is 2135 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Evening the odds: CRM systems are driving sophisticated loyalty programs at Las Vegas Casinos -- and not just for the high rollers. (Technology).(customer relationship management)(Industry Overview) Author: Monika Nerger Publication: Chief Executive (U.S.) (Magazine/Journal) Date: March 1, 2002 Publisher: Chief Executive Publishing Page: S54(5) Article Type: Industry Overview Distributed by Thomson Gale