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World Hotels - Tourism: The Business of Travel and Atlas World Geography Package, 2005 CR Edition (3rd Edition)
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List Price: $83.00
Our Price: $63.03
Your Save: $ 19.97 ( 24% )
Availability: Usually ships in 24 hours
Manufacturer: Prentice Hall
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Average Customer Rating: 
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Binding: Paperback
Dewey Decimal Number: 338
EAN: 9780132191395
ISBN: 0132191393
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 512
Publication Date: 2005-07-25
Publisher: Prentice Hall
Studio: Prentice Hall
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Editorial Reviews:
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For introductory courses in Tourism/Travel and Hospitality. This third edition provides a through overview of the tourism industry and highlights the revolutionary impacts of technological changes on every segment of this industry. This book provides an accurate overview of today's tourism industry that's as interesting and multi-faceted as the field itself. Written in a conversational style that's fun to read, it takes a balanced, business-oriented look at each component of the industry--including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations.
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Spotlight customer reviews:
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Customer Rating:
Summary: Easy Reading and Great Information
Comment: Everything you always wanted to know about the tourism industry in one convenient source! This book is written with the serious reader in mind, but it's easy reading style will appeal to any curious mind. It covers everything from operating issues to fun facts that will help you be a more informed consumer. Once you pick it up, you won't want to put it down.
Customer Rating:
Summary: I won't leave home without it!
Comment: This book contains the most current and comprehensive coverage tourism industry on the market today. I enjoyed reading this book due to the excellent writing style of the authors. It is very well organized so finding topics of interest was no problem. It lists many citations to other sources and is well researched. The author's educational credentials and other accomplishments are listed (and are very impressive.) Cook and Yale have done extensive research and publishing in tourism. I find this work very credible and user-friendly. I know that I won't leave home without it!
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