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World Hotels - Heads in Beds: Hospitality and Tourism Marketing
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List Price: $68.00
Our Price: $61.20
Your Save: $ 6.80 ( 10% )
Availability: Usually ships in 24 hours
Manufacturer: Prentice Hall
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Average Customer Rating: 
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Binding: Paperback
Dewey Decimal Number: 647.940688
EAN: 9780131101005
ISBN: 0131101005
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 272
Publication Date: 2004-05-28
Publisher: Prentice Hall
Studio: Prentice Hall
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Editorial Reviews:
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An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing. This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction.
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Spotlight customer reviews:
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Customer Rating: 
Summary: Partially Good Book
Comment: This book is really good. however my main problem with is that it is mainly good for the American resort market, and not so useful in European circumstances speciall in smaller individual cityhotels.
I have to stress that it is very well written but not what i was looking for.
It is also abit dated. nevertheless I think everyone working this field shoud read it!
Customer Rating:
Summary: Easy-to-Read and Extremely Informative
Comment: I normally don't take the time to write book reviews, but this book was so amazing that I felt obligated to comment. It is succinct, well-written, and extremely easy to read. The ideas in this book can be applied to any type of hospitality product. Mr. Raza supplements the text by giving links to websites the readers can visit to obtain more information.
The chapters:
1) Hospitality and Marketing
2) The Market
3) Products
4) Branding
5) Advertising
6) How to Create Better Brochures and Collateral Materials
7) Public Relations
8) Promotions
9) 25 Proven Ways to Reach Travel Agents
10) Coop Marketing: How to Get the Best Results from Marketing Through Wholesalers and Tour Operators
11) Internet Marketing
12) Loyalty Marketing
13) Marketing Operations
14) Behind the Budget
Appendix: The Marketing Plan
Customer Rating:
Summary: too cool for school
Comment: Just finished it. Had to write a review. In summary: The Best Marketing Book Ever!
Customer Rating:
Summary: very good
Comment: Great to read. very good book.
Customer Rating:
Summary: Great book
Comment: Very interesting and helpful
From real pro!
Not a textbook, fun and easy to read
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